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Successful direct mail in a week - Liz Ferdi
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Title
Successful direct mail in a week
Successful direct mail in a week
Author
Liz Ferdi
Liz Ferdi
format
Paperback / softback
Paperback / softback
Publisher
Hodder & Stoughton
Hodder & Stoughton
Language
English
English
UK Publication Date
19950302
19950302
Description
Although direct mail can cost a lot less than press or television advertising campaigns, the cost per individual reached is far higher. This text shows how to select the right prospects and how to improve response with design and writing techniques. The book covers such topics as the benefits of testing; list selection and preparation; impact, the right benefits and offers; getting a response, copy and design techniques; production checklists for artwork and print; and handling mailout and responses.
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