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Supermarket wars - Andrew Seth
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Title
Supermarket wars - global strategies for food retailers
Supermarket wars - global strategies for food retailers
Author
Andrew Seth
Andrew Seth
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20050905
20050905
Description
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.
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