Sustainable capitalism - John E. Ikerd

Over the past half-century, capitalist economics has deviated from its original ethical and social purpose. Recently, capitalism has mutated into an amoral quest for economic growth at any cost. A relentless pursuit of profits and the ""bottom line"" poses a constant threat to civil society and the natural environment. The sustainability, indeed survival, of earth and the life upon it, is at risk under this brand of unfettered capitalism. In order to maintain a new economics of sustainability, social and ethical values must be reintegrated into capitalist economics, thus restoring a sense of balance into the economic system that ensures that communities the world over will benefit and thrive. Sustainable Capitalism: A Matter of Common Sense suggests how capitalism can become a vehicle for these ends. Both a penetrating critique of capitalism and an exploration of its vast and untapped potential for maximizing human welfare, Sustainable Capitalism: A Matter of Common Sense is written for a wide audience, including students and professors whose fields and interests embrace development, economics, ecology, sociology and cultural anthropology. Those concerned with the future of our planet and the continued viability of global capitalism will regard this book as a vital addition to their libraries.