Take the Luck Out of Selling - Michael Brook

Take the Luck out of Selling is designed to help any professional whose main job is to sell products, services or ideas, to develop the behaviours, attitudes and skills that will ensure their success. The technology that lies behind this book is the science of excellence, NLP and the science of influence.
We are all selling every single day and yet there is a real shortage of internationally effective books that will help people who want to develop their skills further. Not all companies provide their sales professionals with training and, of those who do, it is often fairly basic or in some cases poor. I want anyone reading this book to have high quality information that is easily accessible. It will help anyone who wants to develop personally, as well as in their chosen profession.
This book is based around my already successful training programme, Advanced Sales Development System. This is a modular system and uses modern psychology, NLP and accelerated learning technologies to create behavioural change in order to improve and enhance performance in the area of sales development and achievement. The chapters reflect the 7 modules of my course as given to delegates from companies worldwide.
The book is aimed at Sales Professionals, Sales Managers, Marketing professionals, professional services consultants, telesales teams, customer care consultants and sales trainers. It will also appeal to anyone who needs to influence others, or get relevant information from them, but who doesn't have sales professional in their job description.