Talent is not enough - Shel Perkins

&> -Frank Maddocks, President, Maddocks & Company

This comprehensive guide includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn:
How to get on the right career path
How to market your services successfully
The best way to determine pricing for your services
How to avoid common legal pitfalls
How to structure projects for success
The secrets of successful teams
How to sustain your business long-term

Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:
Design planning and strategy
Corporate identity development
Marketing communications
Publication and editorial design
Brand identity and packaging design
Advertising and promotion design
Motion graphics
Environmental design
Industrial design
Interaction design

Talent Is Not Enough is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA.

BONUS
Watch for free chapters online!
www.talentisnotenough.com