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Technology strategy for managers and entrepreneurs - Scott A. Shane
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Title
Technology strategy for managers and entrepreneurs
Technology strategy for managers and entrepreneurs
Author
Scott A. Shane
Scott A. Shane
format
Paperback
Paperback
Publisher
Pearson
Pearson
Language
English
English
UK Publication Date
20131101
20131101
Description
For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management.
This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
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