Telling the story - Geoff Mead

How to master the art of narrative leadership

Telling the Story shows how leaders affect our understanding of what is possible and desirable through the stories they tell. It opens a door into the world of narrative leadership: what stories are and how they work; when to tell a story and how to tell one well; and how the language and metaphors we use influence our actions and change how we think about the world.


Explains how narrative leadership shapes and defines what's possible on an organizational level


Written by a renowned consultant on the art of narrative leadership


Challenges leaders to consider how narrative can influence and help create the kind of society they envision