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The Adweek copywriting handbook - Joseph Sugarman
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Title
The Adweek copywriting handbook - the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
The Adweek copywriting handbook - the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters
Author
Joseph Sugarman
Joseph Sugarman
format
Paperback / softback
Paperback / softback
Publisher
Wiley
Wiley
Language
English
English
UK Publication Date
20070102
20070102
Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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