The age of engage - Denise Shiffman

Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. "7he Age of Engage" lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor & Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.