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The art & craft of PR - Sandra Stahl
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Title
The art & craft of PR - creating the mindset and skills to succeed in public relations today
The art & craft of PR - creating the mindset and skills to succeed in public relations today
Author
Sandra Stahl
Sandra Stahl
format
Paperback / softback
Paperback / softback
Publisher
LID Publishing
LID Publishing
Language
English
English
UK Publication Date
20180621
20180621
Description
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.Why buy with musicMagpie?
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