The art of being chosen - Martin Butler

Intimately affecting the lives of everyone on the planet, retail is the world's largest business. - From every continent, 50 of the world's leading retail bosses have been interviewed, in person, by Martin Butler and asked to nominate one initiative that has had a profoundly positive effect on their business. - This robust and exhaustive 2 year research programme has led Martin to identify 6 guiding principles for retailing success - no matter how large or small a retail business may be. - To thrive, retailers must look to establish a competitive edge. This book will show them how. - As Ian Cheshire, CEO of Kingfisher Worldwide (owner of B&Q, etc.), said, 'this book is like getting the world's leading retailers to help you run your shop...'