The art of persuasion - Juliet Erickson

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative to making an effective pitch when the stakes are high, international communication coach Juliet Erickson presents the best insights and techniques of persuasive communication that are essential to really make your great ideas happen.



If you're determined to get your project off the ground and see it successful, then this book is the one tool you need. Juliet Erickson brings her expertise to the general public for the first time, and shows you how to:



* Understand how your personal communication skills affect your life and ability to make things happen.

* Learn how to plan, prepare and deliver your idea effectively.

* Be ready to seize opportunities when they present themselves - and remove the blocks that hold you back.

* Master the most effective techniques of persuasion you'll need to call on at those make or break moments.

* Keep your momentum going once you've realised your goals - and achieve even more.