The art of SEO - Eric Enge

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior-such as new ranking methods involving user engagement and social media-with an array of effective tactics, from basic to advanced.

• Comprehend SEO's many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Recognize how changes to your site can confuse search engines
• Learn to build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.