The beauty of truth - Bruno Bouchet

What would happen if a mediocre white-goods marketing manager with average looks suddenly became the most beautiful man in the world? Mark Boyd reinvents himself as a man of stunning, lust-inspiring good looks - and the results go far beyond his wildest dreams. Not only does his career take off, but beautiful women start queuing up for his favours - and then he hits on a crazy marketing idea which skyrockets him to instant international notoriety. But in the ruthlessly ambitious world of marketing executives, Mark's success makes him enemies. Can he survive the raging emotions his beauty provokes? Will he learn where true beauty lies? And just how can he turn this realisation into a profitable line of domestic appliances? A fearless satire on the all-consuming power of marketing and the seductive allure of appearances, The Beauty of Truth is a genuinely witty, laugh-out loud novel about the modern world of marketing, where truth, like beauty, is only skin deep.