The book of Yo! - Simon Woodroffe

"Simon Woodroffe seems to be letting his imagination run out of control"—The Times

"At Yo! Sushi I have seen the future – and it is fun!"—Faye Maschler, London Evening Standard

"The man who put Yo! in Soho"—Sunday Business

"A real entrepreneur"—Marketing Week

"You won't believe just how damn cool Yo! Below really is"—Boyz

"Simon Woodroffe's inspired, passionate speech literally gave me chills down my back"—Branding America

"We're constantly reading about swinging London. With this place it's coming true"—Paul Smith, Esquire

"Yo! is gimmick mecca"—The Sun

"A hi–tech vision of futuristic dining"—The Mirror

"Yo! Sushi and Yo! Below concentrate on the eating house as a theatre of fun"—The Guardian

"The best speech I have heard in this building in ten years"—David Twiggy Molecey, Institute of Directors

"The most honest and human presentation from a person of great maturity"—Enterprise Masterclass

"Brilliant concept"—A A Gill, Sunday Times