The branding of MTV - Paul Temporal

Will Internet Kill the Video Star?

MTV have built one of the most enviable youth franchises n the world. This is a rare and truly forensic examination of both brand and medium as it faces the tectonic shifts of the digital age. Any marketer will relish the read. ––
Miles Young
,
Chairman, Ogilvy & Mather Asia Pacific

Paul Temporal takes the reader on a journey into the intriguing world of MTV. The Branding of MTV offers an express route to understanding "Generation Tomorrow" and to fascinating insights on building a truly powerful brand. ––
Martin Lindstrom
,
BRANDchild and Buy–ology

Any global marketer can learn from the fascinating story of how one of the strongest media brands in the world links to its audience base, maintains true to its values and yet adapts to the local market. – Highly recommended. ––
Dave Aaker,Vice Chairman, Prophet Brand Strategy

What makes a youth brand so interesting are the rapid changes constantly taking place. Paul Temporal tells the fascinating story of the rise of MTV and its frantic efforts to keep pace with those changes. A superb book by a talented author. ––
Al Ries,Chairman, The Origin of Brands