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The business marketing course - David Ford
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Title
The business marketing course - managing in complex networks
The business marketing course - managing in complex networks
Author
David Ford
David Ford
format
Paperback
Paperback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20020215
20020215
Description
The Business Marketing Course gives an excellent insight into understanding and managing business markets. The book provides the ideal foundation for a one semester or ten lecture course in business or industrial marketing. the author team, led by david ford, offers students an easily accessible introduction to business marketing. The Business Marketing Course is based on the conceptual structure developed by the IMP (Industrial Marketing and Purchasing) group.
Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.
Supplementary materials for lecturers adopting The Business Marketing Course can be found on the accompanying web site.
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