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The business of changing the world - Marc Benioff
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Title
The business of changing the world - twenty great leaders on strategic corporate philanthropy
The business of changing the world - twenty great leaders on strategic corporate philanthropy
Author
Marc Benioff
Marc Benioff
format
Hardback
Hardback
Publisher
McGraw-Hill Education
McGraw-Hill Education
Language
English
English
UK Publication Date
20061016
20061016
Description
How companies can make the world a better place while enhancing their own corporate cultureThis is the first book of its kind that shows any company how to start a philanthropy program and how that program can help spark performance, boost morale, and heighten brand recognition Readers hear directly from the CEOs who are leading the way in this effort, such as Jim Donald, CEO of Starbucks; Craig Barrett, chairman of Intel; Laura Scher, chairperson of Working Assets; and Akinobu Kanasugi, vice chairman of the board of NEC Corporation
When Marc Benioff founded salesforce.com, he had a vision to change the model for philanthropic giving. In just five years, in addition to touching thousands of lives, his employees are happier and more fulfilled and his communities are loyal to the brand. In The Business of Changing the World, Benioff, along with 19 other exceptional leaders, share their untold stories of how their companies are making a real difference' and how any other company can do the same.
Through their compelling tales, they reveal how giving back to the community creates a win-win situation for both businesses and the public.
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