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The business of media - David Croteau
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Title
The business of media
The business of media
Author
David Croteau
David Croteau
format
Paperback
Paperback
Publisher
SAGE
SAGE
Language
English
English
UK Publication Date
20050929
20050929
Description
The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book:
- uses two conceptual models to understand the media: the market model and public sphere model;
- focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies;
- offers clear, concise, jargon-free writing accessible to students without an economics background.
This book will provide an invaluable guide to the changing media landscape.
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