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The business of sports - George Foster
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Title
The business of sports - texts and cases on strategy and management
The business of sports - texts and cases on strategy and management
Author
George Foster
George Foster
format
Hardback
Hardback
Publisher
Cengage Learning
Cengage Learning
Language
English
English
UK Publication Date
20050520
20050520
Description
Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. And after every case is a discussion section, so you'll know you're learning what you need to know for the test.
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