The business of tourism - Prof J Holloway

Comments on the fourth edition:"Good, clear comprehensive coverage. An excellent introduction.""Well written - to the point - excellent as a guide.""An excellent introduction to the key components and issues relating to the tourism industry - comprehensive."The Business of Tourism provides a basic understanding of the nature, structure and organisation of the tourist industry. It examines the role of tourism in the economic development of a country and explores the relationship between public and private sector tourism. The operations of each part of the industry - tourist attractions, carriers, accommodation, tour operation, retailing, tourist offices and ancillary services - are described in detail. Critical issues facing the industry are examined, such as the sustainability of ever-increasing global tourism. The problems faced in managing and working in the various sectors of the business are also addressed. The fifth edition has been updated in line with recent developments within the industry and features an improved text design and improved revision questions and assignments.* written by a best-selling tourism author* provides a basic understanding of the nature, structure an;Christopher Holloway was formerly Professor of Tourism Management at Bristol Business School, University of the West of England.