The business plan approved! - G. Nigel Cohen

The Business Plan - Approved! is a comprehensive guide to creating an impressive and achievable business plan to win the approval of your bank manager and investors. It will help you to evaluate the business from the viewpoints of sales, costs, and cash and assimilate the information into a clearly defined business strategy. Written in a clear, down-to-earth style, with no technical jargon, it encourages you to see your business plan as a potential investor in the company would, answering some basic but crucial questions along the way: - - ? What is a business plan and why do we need one? - ? How do we go about creating a successful business plan? - ? What do banks and investors look for? - - All aspects of the business plan are dealt with, from initial planning in order to decide which direction the business should follow, through to presenting the plan in a professional and persuasive document. Guidance is also provided on how to set the plan out in the style that bankers and investors expect to see. - - Written by accountants with many years' experience of getting plans approved and vetting them for banks and investors, uniquely this book also includes the expert opinions of investors and lawyers themselves describing what makes them accept or reject a business plan. Two real life examples are provided as models and to focus the reader on common pitfalls. - - The practical, no-nonsense guidance of The Business Plan - Approved! will be welcomed by anyone planning to grow a business, start up on their own, or, as a manager, justify their budget for the coming year.