DAVE STEWARTis founderand chairman ofWeapons of Mass Entertainment, an idea factorydescribed by theLA Timesas ?a media companyfor the new world?. A multimedia entrepreneur, hiscareer spans more than 25 years and over 100million album sales. As well as being one halfofEurythmicswith Annie Lennox, Stewart has workedwith some of the best including Bono, Mick Jagger,Gwen Stefani, Sinead O?Connor, Tom Petty and BobDylan, winning best songwriter and best producer4 times as well as numerous Grammy and LifeTime Achievement Awards. Described by Dylan as?a fearless innovator?, Stewart was recently namedone of the 100 Most Creative People in Business byFast Company Magazine. Stewart is an acclaimedpublic speaker and regularly advises businesses oncreativity and innovation. He is a key advisor to mobilephone giant Nokia, where he has the unique title of?change agent?, and has created a number of game-changingventures in the entertainment industry.Stewart is an accomplished photographer andfilmmaker, and also makes a mean vodka martini.
MARK SIMMONS is a branding expert, innovator and co-author of Punk Marketing: Get Off Your Ass and Join the Revolution (HarperCollins, 2007). Over the past 20 years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an advisor to the Bill & Melinda Gates Foundation and Al Gore?s Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more. Mark frequently speaks at conferences about creativity, marketing and branding. He passionately believes in the power of ideas to make a positive difference in business and society, and works with organisations around the world to put this into practice.