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The buying brain - A. K Pradeep
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Title
The buying brain - secrets for selling to the subconscious mind
The buying brain - secrets for selling to the subconscious mind
Author
A. K Pradeep
A. K Pradeep
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20100827
20100827
Description
The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
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