The caterpillar doesn't know - Peter D.Moore Kenneth R. Hey|

The Caterpillar doesn't know that it must transform itself to stay alive. This imperative, according to detection-change experts Peter Moore and Kenneth Hay now confronts businesses everywhere. Our world is changing unpredictably and consumer trends are changing with it. Business is no longer just about profit and loss, a social revolution has created a market place where what people care about personally dictates where they spend their money. Companies are now discovering that personal change must inform any organisational change.
But how can anyone guess what people are going to care about in the future? Peter Moore and his colleagues at Inferential Focus have developed a system for making exactly these predictions and finding potential patterns of interest. They suggest strategies for the enlightened leader to respond to the new business environment, developing long term plans to survive by predicting rather than reacting to the market.