The character of a corporation - Robert Goffee

The Character of a Corporation introduces a radical new way of thinking about corporate culture - that elusive component of business - which has the power to destroy organizations, or create a sustainable, long-term competitive edge. It is corporate culture which really makes organizations triumph in the long term. And yet corporate culture is the single most underutilized weapon companies possess.
World-renowned management experts Gareth Jones and Rob Goffee introduce a radical new way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - this book advises executives on how to change their culture and answers two vital questions:
What is your organization's culture?
Is it the right one for the business challenges of the 21st century?
In addition, the authors address the ethical issues of `manipulating' the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.