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The charisma effect - Desmond Guilfoyle
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Title
The charisma effect
The charisma effect
Author
Desmond Guilfoyle
Desmond Guilfoyle
format
Paperback / softback
Paperback / softback
Publisher
McGraw-Hill
McGraw-Hill
Language
English
English
UK Publication Date
20021001
20021001
Description
In The Charisma Effect, Des Guilfoyle guides the reader through techniques and models that have been shown to be key ingredients in winning the hearts and minds of individuals and groups.
These techniques can change the way people respond to speakers, dramatically improve the retention of information and are applicable across a broad range of communication contexts-from one-to-one, to mass audiences.
In easy-to-understand language (and drawing on the reader's own imagination and experiences), The Charisma Effect demystifies the concepts of form, content structure, modes of delivery and self-design and presents them as a set of learnable behaviours.
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