The clickable corporation - Rosenoer

In the vast world of internet commerce, it's vital to establish a strong, quality presence now, say Arthur Andersen web experts Jonathan Rosenoer, Douglas Armstrong, and J.Russell Gates, before another site starts filling your customer needs with a click of the mouse. With the number of potential customers who are connected well on its way to one billion, the internet is at once the greatest opportunity and the greatest threat to established businesses. It's not enough for a company to be on the web, it must be consistently more effective, more accessible, and more exciting than any other site in its category.
Drawing from Arthur Andersen's 'Best Practice' approach, this book provides a unique interactive framework of eight value propositions: Information, Choice, Convenience, Customisation, Savings, Community, Trust and Entertainment. Following this model will help any manager tap into the internet and develop the necessary electronic means to sell products, discover new markets, overcome barriers, and improve customer services. With concrete approaches and creative suggestions, THE CLICKABLE CORPORATION will change the way businesses view cyberspace forever.