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The cluetrain manifesto - Rick Levine
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Title
The cluetrain manifesto
The cluetrain manifesto
Author
Rick Levine
Rick Levine
format
Paperback / softback
Paperback / softback
Publisher
Little, Brown
Little, Brown
Language
English
English
UK Publication Date
20110405
20110405
Description
Ten years after
Cluetrain's
original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Cluetrain's
original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
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