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The codes of advertising - Sut Jhally
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Title
The codes of advertising
The codes of advertising
Author
Sut Jhally
Sut Jhally
format
Paperback
Paperback
Publisher
Routledge
Routledge
Language
English
English
UK Publication Date
19910314
19910314
Description
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
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