The commando entrepreneur - Damian McKinney

A compelling look into the links and lessons between high performance in the military and business worlds, demonstrating how a commando approach can prove highly effective in business

Drawing on his own experience as a Royal Marine and as an international business consultant, McKinney writes about the values of a Marine that have served him well in his commercial life. He suggests that the "commando entrepreneur" is a particularly vital and valuable role in business success. He explores the characteristics of a commando entrepreneur through interviews with global business leaders, case studies of work undertaken by his consultancy, and stories from military history. From these he provides guidance for senior business people to help them improve individual and company performance.