The complete idiot's guide to growing your business with Google - Dave Taylor

Along with Amazon.com and eBay, Google has taken its place in many people's lives as an indispensable online tool. The trick, as with eBay and Amazon.com, is knowing not only how it works but how to make it work for you. Due to the unique ways the Google search engine works, a few insider tips and tricks can help you make business decisions about your web sites, information resources, and marketing and publicity budgets. But using the Internet or a specific tool like Google to increase the visibility of small business today is no easy task. It can take a lot of time, energy, and money-especially if you're not a computer expert. With The Complete Idiot's Guide to Growing Your Business with Google, readers get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical, hands-on tips, tricks, and planning tools to help create and execute a plan. Whether setting up a simple page that automatically changes daily to make it appear higher in search results, or estimating the cost for a firm or programmer to create a more ambitious project, this book looks at the business issues and helps readers form a plan, analyze cost/benefit ratios, and decide what they can do themselves.