The complete idiot's guide to LinkedIn - Susan Gunelius

Build your business, brand, or career with LinkedIn

The Complete Idiot's Guide to LinkedIn will show you how you can easily increase your brand awareness, boost company sales, or take your career to the next level with this professional social network.

This guide is full of strategies for using LinkedIn such as setting up an eye-catching profile, establishing a presence on the site, and avoiding mistakes new users often make. Learn how to make this powerful professional tool work for you and get the most out of the website by using LinkedIn ads, features, and apps. Additionally, you'll learn how to find and communicate with LinkedIn Groups, grow and manage networks in order to expand your market reach and find talented employees as well as make proper introductions and recommendations.

No matter what your aim for using this powerful professional social network, The Complete Idiot's Guide to LinkedIn will help you get there.