The corporate identity audit - Wally Olins

ASSESS YOUR CUSTOMER CONTACT STRATEGY

Establishing and maintaining the right corporate identity for your company can have a major impact on its performance - it can help determine whether your company is a success or failure.

This comprehensive audit provides you with a framework for carrying out a corporate identity audit. It examines the audit process itself and addresses some of the logistical and process requirements of conducting an audit. Comprising of a series of questions which need to be addressed, it describes:

• The different types of corporate identity and its role and vision
• The steps in performing an identity audit
• How to create an audit project plan and analyse the results
• How to implement a corporate identity audit