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The creative economy - John Howkins

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Why choose musicMagpie?
Title
The creative economy - how people make money from ideas
Author
John Howkins
format
Paperback / softback
Publisher
Penguin Books Ltd
Language
English
UK Publication Date
20020627

Description

Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion - a figure which
surpasses, for the first time, every other export sector, including automobiles, agriculture and aircraft. Howkins sets out to explore how we can harness creativity and the industry it sustains to our common interests. This book is not about information and the information society. It is about more basic matters, what we humans want and what we are good at.

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