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The CRM project management handbook - Michael Gentle
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Title
The CRM project management handbook
The CRM project management handbook
Author
Michael Gentle
Michael Gentle
format
Paperback / softback
Paperback / softback
Publisher
KoganPage
KoganPage
Language
English
English
UK Publication Date
20021003
20021003
Description
Once you have bought into the concepts of customer relationship management (and
it is hard not to), how do you separate the practically useful from the
pie-in-the-sky and then actually implement a project? This handbook addresses
implementation, advocating an approach that is based in the real world and
stressing the measurable goals and tactical uses of CRM. The areas covered
include: building a realistic foundation for CRM; critical success factors; risk
factors; full risk analysis; and case studies.
it is hard not to), how do you separate the practically useful from the
pie-in-the-sky and then actually implement a project? This handbook addresses
implementation, advocating an approach that is based in the real world and
stressing the measurable goals and tactical uses of CRM. The areas covered
include: building a realistic foundation for CRM; critical success factors; risk
factors; full risk analysis; and case studies.
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