The effective strategist - John Van Maurik

This book puts strategic thinking within the reach of all managers, showing you how you can learn to think and act more strategically to increase your business - and personal - effectiveness in numerous ways. The approach is down-to-earth, jargon-free and full of useful examples and tips. - - John van Maurik clearly presents the key skills needed, helping you to be a better leader and change agent by applying the techniques to improve business effectiveness. The Effective Strategist covers the breadth of business life - from effective marketing and innovation to handling organizational politics - and will challenge you not only to think strategically but also to apply that thinking with confidence.