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The employer brand - Simon Barrow
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Title
The employer brand - bringing the best of brand management to people at work
The employer brand - bringing the best of brand management to people at work
Author
Simon Barrow
Simon Barrow
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20050923
20050923
Description
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
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