The end of copycat China - Shaun Rein

The End of Copycat China helps business executives andinvestors understand how China's economy is shifting from one basedon heavy investment to one on services and consumption by providinginsight that help shape effective strategy. Drawing from over50,000 interviews with entrepreneurs, venture capitalists, privateequity investors, private Chinese companies, and multinationals,this book describes how Chinese firms are increasingly focused oninnovation rather than copying what worked in America and howconsumers are evolving with their hopes, dreams and aspirations.China's growth model of the last three decades is becomingincreasingly ineffective, as relying on heavy investment andexports is becoming less and less feasible. Fifty percent ofChina's growth in 2013 stemmed from consumption, the government isestablishing a Free Trade zone in Shanghai and ending the dominanceof state-owned enterprises. This book provides a roadmap forcompanies and investors looking to navigate these changes andcapture emerging trends, with deep insight and practical guidanceon what innovation looks like in the new China.

• Survey the development of innovation taking place in China'seconomy, from an insider's perspective
• Consider the changes that must take place to shore up thebroken growth model
• Examine the consumer trends emerging in the midst of rapidmarket evolution
• Understand how China's rise will impact its neighbors likeJapan, Vietnam, Indonesia, and Cambodia

China's dramatic shift toward consumption presents a tremendousopportunity for foreign business, but traditional tactics areoutdated at best, financially fatal at worst, as local competitorsfocus on innovation and move up the value chain and as consumerslook for new brands and categories to spend money on. Newstrategies are needed to keep pace with the changing regulatory andconsumer environments, and "business as usual" won't get very far.The End of Copycat China is the business guide to thisemerging market, with expert guidance from the inside.