The Entrepreneurial Myth - Louise Nicolson

We cloak entrepreneurs in metaphor and turn business protagonists into all-powerful, infallible gurus. The collective necessity for enterprise is placed squarely on an individual's shoulders. This has a profound impact on the business creator, their business, and community, and ultimately our economy and global enterprise. The Entrepreneurial Myth challenges the pervasive influence of illusion and re-designs enterprise for the next generation. This book is a heartfelt call to business people and politicians, educators, and legislators, to connect when the entrepreneurial myth isolates, reflect when the entrepreneurial myth exhausts, and fight when the entrepreneurial myth excludes. Entrepreneurship - with all its griefs, glories, and possibilities - belongs to us all.