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The essence of international business - Jim Taggart

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Title
The essence of international business
Author
Jim Taggart
format
Paperback / softback
Publisher
Financial Times/Prentice Hall
Language
English
UK Publication Date
19930401

Description

A broad but economical coverage of all the key aspects of international business strategy, including reviews of the latest contributions to this field. Buzz-words and jargon are demystified within this book in order that the reader can quickly get to the heart of the matter. Examples form UK/Europe/USA/Asia will improve the reader's understanding of corporate decisions in an international context.

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