The Failed Entrepreneur - MR Duncan Ridler

This is the true story of an ordinary man determined to avoid an ordinary life. His solution? To become an entrepreneur, exploiting a talent for turning almost anything into a business opportunity. However, as each new venture starts to go wrong, success slips away as fast as it arrives. He responds to misfortune with a resilient sense of humour, but is his misfortune self-inflicted? Should we admire his courage and effort or condemn his mistakes? Narrated with a bittersweet blend of humour and honesty, The Failed Entrepreneur offers a tantalising insight into the entrepreneurial spirit. As you follow the story's twists and turns, you are drawn into a world of unbearable frustrations and impossible decisions. And you start to realise how perceptions of business failure can influence the way we judge each other. But in a culture that often values winning ahead of trying this is also an optimistic story, and one that could completely change the way you think about success and failure.