In this time of free agency, outsourcing, and cross–functional work teams, consulting has become a part of everyone's job. Plus, we live in an era in which we are forced to hire professionals to provide the help we used to seek from friends. Some of this need for instant expertise is for reassurance; some is just that we do not have time to learn it ourselves. So, despite all the ambivalence surrounding consulting, it has grown into big business and generally infiltrated our lives.
The intent of this book is:
Enjoy this book, let it accompany you into the field, and use it as encouragement for writing your own story, which may the point of it all.
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