The Fred factor - Mark Sanborn

Seize the chance to be extraordinary.

Who has made the biggest difference in your
life? Whose words and actions have uplifted and motivated you to excel? Chances are
it was someone like Fred the Postman -- so outstanding in his service that Mark Sanborn
realized this mail carrier could be an example for any person wanting to be extraordinary.

The "Fred Factor" is summarized by four principles that will release fresh energy,
enthusiasm, and creativity in your career and life:


Make a Difference

Build
Relationships

Create Value

Reinvent Yourself

You, too, can apply The Fred Factor to enrich the lives of customers, co-workers, friends, and family members, as well
as reach new levels of personal success yourself.
Sanborn also shows how to discover
and develop other Freds.

Why not become a "Fred" yourself?
You will turn the ordinary
moments of life into extraordinary opportunities to make a difference in the world.