The Good Food Revolution - Will Allen

A pioneering urban farmer and MacArthur Genius Award-Winner points the way to building a new food system that can feed- and heal- communities.


The son of a sharecropper, Will Allen had no intention of ever becoming a farmer himself. But after years in professional basketball and as an executive for Kentucky Fried Chicken and Procter & Gamble, he cashed in his retirement fund for a two-acre plot just outside Milwaukee's largest public housing project. The area was a food desert with only convenience stores and fast-food restaurants to serve the needs of locals.


Despite financial challenges and daunting odds, Allen built the country's preeminent urban farm-a food and educational center that now produces enough produce and fish year-round to feed thousands. Employing young people from the neighboring housing project and community, Growing Power shows how local food systems can help troubled youths, dismantle racism, create jobs, bring urban and rural communities closer together, and improve public health. Today, Allen's organization helps develop community food systems across the country.


An eco-classic in the making, The Good Food Revolution is the story of Will's personal journey, the lives he has touched, and a grassroots movement that is changing the way our nation eats.