The growing business handbook - Adam Jolly

The Growing Business Handbook is a practical source of advice and reference for companies with dynamic growth potential. Aimed at senior managers in growing companies, the 2005 edition will highlight the latest ideas, techniques and solutions for maximising growth and controlling risks. Combining the knowledge and expertise of leading professional advisors with the experience of entrepreneurs, the book will give a comprehensive insight into the challenges invovled in building a high-growth venture in 2005 and 2006.

With sections on marketing, funding, people, business technology, innovation, global expansion, acquisitions and risk contro, the book will highligh potential new sources of value for enterprises to exploit. It will also stress that high performance is inherently complex and stressful. Costs can spiral out of control and cash can run short. Nor are problems likely to be just financial. Growth puts a severe strain on any organization and its management.

Too often ventures fail to fulfil their full potential. The 2005 edition of The Growing Business Handbook is designed as a practical guide for exectuives as they confront decisive points in the growth cycle.