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The guerrilla marketing handbook - Jay Conrad Levinson
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Title
The guerrilla marketing handbook
The guerrilla marketing handbook
Author
Jay Conrad Levinson
Jay Conrad Levinson
format
Paperback / softback
Paperback / softback
Publisher
Houghton Mifflin Harcourt
Houghton Mifflin Harcourt
Language
English
English
UK Publication Date
19941119
19941119
Description
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
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