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The handbook of slogans - Lionel Salem
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Title
The handbook of slogans
The handbook of slogans
Author
Lionel Salem
Lionel Salem
format
Paperback / softback
Paperback / softback
Publisher
Crimson Publishing
Crimson Publishing
Language
English
English
UK Publication Date
20120615
20120615
Description
Every Little Helps...Just Do It...Life's Good
The ultimate guide to the world's greatest slogans.
Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.
Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:
- What makes a memorable slogan
- The most successful examples in your own industry
- The stories behind the best-known slogans of over 60 companies
- A directory of a further 2,500 slogans
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