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The hidden art of interviewing people - Neil McPhee
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Title
The hidden art of interviewing people - how to get them to tell you the truth
The hidden art of interviewing people - how to get them to tell you the truth
Author
Neil McPhee
Neil McPhee
format
Hardback
Hardback
Publisher
John Wiley & Sons, Inc.
John Wiley & Sons, Inc.
Language
English
English
UK Publication Date
20070413
20070413
Description
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.
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