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The influence agenda - M. Clayton
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Title
The influence agenda - a systematic approach to aligning stakeholders in times of change
The influence agenda - a systematic approach to aligning stakeholders in times of change
Author
M. Clayton
M. Clayton
format
Hardback
Hardback
Publisher
Palgrave Macmillan
Palgrave Macmillan
Language
English
English
UK Publication Date
20140416
20140416
Description
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.
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